While work in favour of what Junkk.com is trying to do, and the greater even more so, but a small note in this piece highlights the pitiful state of our environmental awareness:
New recycling plant to create a virtuous circle for plastic
'..a quarter of UK adults now believe that the huge amounts of waste packaging that we are producing and failing to recycle is extremely worrying, compared with just 15 per cent who are worried to the same degree about the impact of greenhouse gases.'
I think the fact that we are more worried about an obvious but relatively minor component of the overall issue is telling.
